Auth0 pricing
How Auth0 charges, what to know before you commit, and what you'd pay at your usage — next to what the alternatives would cost for the same thing.
How it charges
Checked 2026-10-03 on auth0.com ↗ · USD, list pricesIn short
Free up to 25,000 MAU; Essentials starts at $35/month for 500 MAU and is bought in fixed MAU blocks at $0.07 per user.
- Free plan
- Yes
- Cheapest paid plan
- $35/mo
- Side project
- $0/mo Free
- Growing
- $0/mo Free
- Scaling
- over plan limits
What the model leaves out
B2C plans. Essentials is sold in MAU blocks (500 for $35, 1,000 for $70, 2,500 for $175 … 50,000 for $3,500) — every block is $0.07 per MAU, but you pay for the whole block, so the price between blocks is higher than this linear model shows. Above 50k MAU, or on Professional ($240/mo for 1,000 MAU, rising to $3,200 for 20,000), prices are non-linear or contact-sales and are not modeled.
Before you commit
- Once you pass 25,000 users on Free you must move to a paid plan and pick a user quota.
- Paid plans are bought in MAU blocks (500, 1,000, 2,500 …), so you pay for the whole block, not the exact number of users.
- Enterprise connections, Self-Service SSO and SCIM on paid plans need the separately priced B2B plans.
- Custom domains on Free require credit card verification.
| Plan | Monthly fee | Monthly active users |
|---|---|---|
| Free | Free | up to 25k MAU |
| Essentials | $35/mo | 500 MAU includedthen $0.07 per MAUup to 50k MAU |
What you'd pay
FreeWithin the free allowance$0/mo
Cost as you grow
All authentication pricing, compared →Which one fits your situation →