Lifecycle Email pricing, compared

Pick a scale or set your usage. Each tool shows its cheapest plan for it, cheapest first, with the arithmetic and the vendor's pricing page. Price is one input — which one fits your situation matters as much.

Tools priced4checked since 2026-10-08

With a free plan2of 4

Side project$0 – $149a month

Growing$32 – $149a month

Scaling$399 – $999a month

4 of 4 tools fit this usageList prices, USD per month

BrevoStarter 20k$32/mo$32 planNo maker's product yetPricing page ↗

LoopsPaid 5k$49/mo$49 plan217 makers' products Pricing page ↗

Customer.ioEssentials$100/mo$100 plan47 makers' products Pricing page ↗

UserlistBasic$149/mo$149 plan8 makers' products Pricing page ↗

Read from each vendor's pricing page (oldest check 2026-10-08). The model is plan fee + usage beyond what's included × the vendor's rate; volume discounts, annual billing, taxes and regional prices are left out — see each tool's notes. Always confirm on the vendor's page before you commit.

Cost as you grow

Each tool's cheapest usable plan as the product grows.

Userlist Customer.io Loops Brevox: contacts (contact), other usage scaled with it · cheapest usable plan at each point, list prices

At three scales

Tool	Side projectcontacts 1k contacts, emails 4k emails	Growingcontacts 5k contacts, emails 20k emails	Scalingcontacts 100k contacts, emails 1M emails
Brevo	$0Free	$32Starter 20k	$999Professional 1M
Loops	$0Free	$49Paid 5k	$399Paid 100k
Customer.io	$100Essentials	$100Essentials	$955Essentials
Userlist	$149Basic	$149Basic	$799Basic

Every plan

What each lifecycle email plan costs, includes and caps, as modelled here.

BrevoFree for up to 300 emails a day; Starter is a monthly price by email volume from $9 for 5,000 to $82 for 100,000, and Standard and Professional take over above that, up to $1,479 for 2 million.

Plan	Monthly fee	Contacts	Emails per month
Free	Free	up to 100k contacts	up to 9k emails
Starter 5k	$9.00/mo	up to 500 contacts	up to 5k emails
Starter 10k	$17/mo	up to 1.5k contacts	up to 10k emails
Starter 15k	$25/mo	up to 2.5k contacts	up to 15k emails
Starter 20k	$32/mo	up to 500k contacts	up to 20k emails
Starter 30k	$39/mo	up to 500k contacts	up to 30k emails
Starter 40k	$46/mo	up to 500k contacts	up to 40k emails
Starter 50k	$56/mo	up to 500k contacts	up to 50k emails
Starter 60k	$65/mo	up to 500k contacts	up to 60k emails
Starter 80k	$74/mo	up to 500k contacts	up to 80k emails
Starter 100k	$82/mo	up to 500k contacts	up to 100k emails
Standard 150k	$179/mo	up to 500k contacts	up to 150k emails
Standard 250k	$249/mo	up to 500k contacts	up to 250k emails
Standard 350k	$309/mo	up to 500k contacts	up to 350k emails
Standard 500k	$429/mo	up to 500k contacts	up to 500k emails
Professional 1M	$999/mo	up to 2M contacts	up to 1M emails
Professional 2M	$1,479/mo	up to 2M contacts	up to 2M emails

Monthly prices in USD from Brevo's public pricing API behind the pricing page (pricing-backend.brevo.com/public/pricing/api/plans/all?currency=USD, linked from the page's Markdown pricing), each tier = plan base + that tier's recurring email credits; spot-checked on the page's calculator (Starter 10k $17 with 1,500 contacts, 20k $32 with 500,000 contacts, Standard 5k $18, Professional from $499 at 150k). Free's 9,000 is 300 a day × 30 days; the real limit is daily. Standard (from $18 at 5k) adds automation workflows, A/B tests and landing pages but costs more than Starter at every volume Starter covers, and Professional ($350 + credits, from $499 at 150k) costs more than Standard up to 500k, so those tiers are left out. Not modeled: Professional tiers above 2M emails, pay-as-you-go email credits (no daily limit, no expiry; price not shown on the page), SMS/WhatsApp, Sales seats, and a $109 'Professional plan fees' add-on the API lists but the page doesn't add to any total.

Checked 2026-10-08 · pricing page ↗ · Brevo pricing in full →

LoopsFree for 1,000 subscribed contacts and 4,000 sends a month; paid plans are a monthly price by subscribed contacts from $49 for 5,000 to $4,799 for 1.5 million, with unlimited sends.

Plan	Monthly fee	Contacts	Emails per month
Free	Free	up to 1k contacts	up to 4k emails
Paid 5k	$49/mo	up to 5k contacts	—
Paid 10k	$99/mo	up to 10k contacts	—
Paid 15k	$149/mo	up to 15k contacts	—
Paid 25k	$199/mo	up to 25k contacts	—
Paid 50k	$249/mo	up to 50k contacts	—
Paid 100k	$399/mo	up to 100k contacts	—
Paid 150k	$599/mo	up to 150k contacts	—
Paid 200k	$799/mo	up to 200k contacts	—
Paid 300k	$1,199/mo	up to 300k contacts	—
Paid 400k	$1,599/mo	up to 400k contacts	—
Paid 500k	$1,999/mo	up to 500k contacts	—
Paid 600k	$2,399/mo	up to 600k contacts	—
Paid 700k	$2,799/mo	up to 700k contacts	—
Paid 800k	$3,199/mo	up to 800k contacts	—
Paid 900k	$3,599/mo	up to 900k contacts	—
Paid 1M	$3,999/mo	up to 1M contacts	—
Paid 1.25M	$4,399/mo	up to 1.3M contacts	—
Paid 1.5M	$4,799/mo	up to 1.5M contacts	—

Monthly prices from the pricing page's subscriber slider; each band covers up to that many subscribed contacts, with unlimited sends and every feature. The pricing page shows no yearly discount.

Checked 2026-10-08 · pricing page ↗ · Loops pricing in full →

Customer.ioEssentials is $100/month with 5,000 profiles and 1 million emails, then $0.009 per extra profile and $0.12 per extra 1,000 emails.

Plan	Monthly fee	Contacts	Emails per month
Essentials	$100/mo	5k contacts includedthen $0.009 per contact	1M emails includedthen $0.12 per 1,000 emails

Premium (from $1,000/month billed yearly, custom profile and email volumes) and Enterprise (contact sales) have no self-serve price and are left out. No free plan. Profile overage $0.009 each; extra emails $0.12 per 1,000 on every plan.

Checked 2026-10-08 · pricing page ↗ · Customer.io pricing in full →

UserlistNo free plan; Basic is $149/month for 10,000 users, then $10 per extra 1,000 users up to 50,000 and $5 per 1,000 beyond.

Plan	Monthly fee	Contacts
Basic	$149/mo	10k contacts includedthen $0.01 per contact
↳ next tier		50k contacts includedthen $0.005 per contactup to 500k contacts

Monthly prices from the pricing page's calculator data: Basic $149 for the first 10,000 users, $10 per 1,000 to 50,000, $5 per 1,000 to 500,000 (the slider's maximum; above that is Enterprise). Yearly: $119 base, then $8 and $4 per 1,000. Professional ($349 base, then $12 and $6 per 1,000; yearly $279, $10, $5) is omitted — same users at a higher price, with A/B tests, conversion goals and 10 seats. The send cap (500,000 or 5× users) isn't modeled.

Checked 2026-10-08 · pricing page ↗ · Userlist pricing in full →