Umami pricing

How Umami charges, what to know before you commit, and what you'd pay at your usage — next to what the alternatives would cost for the same thing.

How it charges

Checked 2026-10-08 on umami.is ↗ · USD, list prices
In short

Free in the cloud up to 100,000 events a month; Pro is $20 a month with 1 million events, then $0.00003 per event.

Free plan
Yes
Cheapest paid plan
$20/mo
Side project
$0/mo Hobby
Growing
$0/mo Hobby
Scaling
$140/mo Pro
What the model leaves out

Modelled as one event per pageview; custom events add to the count. Business ($200/mo, 10M events, then $0.00002 per event) adds unlimited websites, members and 5-year retention. Enterprise is custom.

Before you commit
  • Usage is counted in events — pageviews plus custom events — not pageviews alone.
  • Hobby (free) covers 1 website with 6 months of data retention and no team members.
  • Pro allows up to 20 websites, 10 team members and 2 years of retention.
  • Self-hosting the open-source version is free; you run the server and database.
PlanMonthly feePageviews per month
HobbyFreeup to 100k pageviews
Pro$20/mo1M pageviews includedthen $0.03 per 1,000 pageviews
Business$200/mo10M pageviews includedthen $0.02 per 1,000 pageviews

What you'd pay

Cost as you grow

$0$5.00$20$50$100$20010k50k100k200k500k1M2M5M10M
UmamiGoogle AnalyticsCloudflare Web AnalyticsFathom AnalyticsPlausible Analyticsx: pageviews per month (pageview) · cheapest usable plan at each point, list prices