Web Analytics pricing, compared

Pick a scale or set your usage. Each tool shows its cheapest plan for it, cheapest first, with the arithmetic and the vendor's pricing page. Price is one input — which one fits your situation matters as much.

Tools priced7checked since 2026-10-08
With a free plan5of 7
Side project$0 – $19a month
Growing$0 – $23a month
Scaling$0 – $170a month
7 of 7 tools fit this usageList prices, USD per month
Simple AnalyticsFree$0/moWithin the free allowance26 makers' productsPricing page ↗
UmamiHobby$0/moWithin the free allowance48 makers' productsPricing page ↗
Plausible AnalyticsStarter 100k$19/mo$19 plan197 makers' productsPricing page ↗
Vercel Web AnalyticsPro$23/mo$20 plan + 100k pageviews × $0.03 per 1,000 pageviewsNo maker's product yetPricing page ↗

Read from each vendor's pricing page (oldest check 2026-10-08). The model is plan fee + usage beyond what's included × the vendor's rate; volume discounts, annual billing, taxes and regional prices are left out — see each tool's notes. Always confirm on the vendor's page before you commit.

Cost as you grow

Each tool's cheapest usable plan as the product grows.

$0$10$50$100$20010k50k100k200k500k1M2M5M10M
Vercel Web AnalyticsPlausible AnalyticsFathom AnalyticsUmamiSimple AnalyticsGoogle AnalyticsCloudflare Web Analyticsx: pageviews per month (pageview) · cheapest usable plan at each point, list prices

At three scales

ToolSide projectpageviews 50k pageviewsGrowingpageviews 100k pageviewsScalingpageviews 5M pageviews
Cloudflare Web Analytics$0Free$0Free$0Free
Google Analytics$0Standard$0Standard$0Standard
Simple Analytics$0Free$0Free$0Free
Umami$0Hobby$0Hobby$140Pro
Fathom Analytics$15100k$15100k$1405M
Plausible Analytics$19Starter 100k$19Starter 100k$129Starter 5M
Vercel Web Analytics$0Hobby$23Pro$170Pro

Every plan

What each web analytics plan costs, includes and caps, as modelled here.

Cloudflare Web AnalyticsFree, with no pageview limit stated; it works on any host without moving DNS or proxying through Cloudflare.
PlanMonthly fee
FreeFree

Cloudflare documents no paid tier for Web Analytics. Limits from developers.cloudflare.com/web-analytics/faq/.

Checked 2026-10-08 · pricing page ↗ · Cloudflare Web Analytics pricing in full →
Google AnalyticsFree; Google Analytics 360 is the paid enterprise edition, sold through Google's sales team.
PlanMonthly fee
StandardFree

Limits from support.google.com/analytics/answer/11202874 (standard vs 360). Analytics 360 has no public price.

Checked 2026-10-08 · pricing page ↗ · Google Analytics pricing in full →
Simple AnalyticsFree with unlimited pageviews but only 30 days of history; the paid Simple plan is $15 a month up to 20,000 datapoints, rising by tier to $160 for 10 million, then $16 per extra million.
PlanMonthly feePageviews per month
FreeFree—
Simple 20k$15/moup to 20k pageviews
Simple 100k$20/moup to 100k pageviews
Simple 250k$30/moup to 250k pageviews
Simple 500k$40/moup to 500k pageviews
Simple 1M$60/moup to 1M pageviews
Simple 2M$80/moup to 2M pageviews
Simple 5M$120/moup to 5M pageviews
Simple 10M$160/moup to 10M pageviews
Simple 10M+$160/mo10M pageviews includedthen $0.016 per 1,000 pageviews

Tiers are read from the pricing page's own plan data (datapoints, graduated by band). The free plan has no pageview cap, so this model always picks it — its real limit is the 30-day history. Simple keeps 3 years of data and 10 websites. Yearly billing gives two months free. Enterprise is custom.

Checked 2026-10-08 · pricing page ↗ · Simple Analytics pricing in full →
UmamiFree in the cloud up to 100,000 events a month; Pro is $20 a month with 1 million events, then $0.00003 per event.
PlanMonthly feePageviews per month
HobbyFreeup to 100k pageviews
Pro$20/mo1M pageviews includedthen $0.03 per 1,000 pageviews
Business$200/mo10M pageviews includedthen $0.02 per 1,000 pageviews

Modelled as one event per pageview; custom events add to the count. Business ($200/mo, 10M events, then $0.00002 per event) adds unlimited websites, members and 5-year retention. Enterprise is custom.

Checked 2026-10-08 · pricing page ↗ · Umami pricing in full →
Fathom AnalyticsNo free plan; $15 a month for up to 100,000 pageviews, rising by tier to $470 for 25 million, with 50 sites on every tier.
PlanMonthly feePageviews per month
100k$15/moup to 100k pageviews
200k$25/moup to 200k pageviews
500k$45/moup to 500k pageviews
1M$60/moup to 1M pageviews
2M$100/moup to 2M pageviews
5M$140/moup to 5M pageviews
10M$200/moup to 10M pageviews
15M$290/moup to 15M pageviews
20M$380/moup to 20M pageviews
25M$470/moup to 25M pageviews

Monthly billing; yearly billing gives two months free. Above 25M pageviews is custom pricing.

Checked 2026-10-08 · pricing page ↗ · Fathom Analytics pricing in full →
Plausible AnalyticsNo free cloud plan; Starter is $9 a month for 10,000 pageviews, rising by pageview tier to $169 for 10 million, with Growth and Business costing more at each tier.
PlanMonthly feePageviews per month
Starter 10k$9.00/moup to 10k pageviews
Starter 100k$19/moup to 100k pageviews
Starter 200k$29/moup to 200k pageviews
Starter 500k$49/moup to 500k pageviews
Starter 1M$69/moup to 1M pageviews
Starter 2M$89/moup to 2M pageviews
Starter 5M$129/moup to 5M pageviews
Starter 10M$169/moup to 10M pageviews

Monthly prices for Starter (1 site). Growth (3 sites, 3 members) is $14 / $29 / $44 / $74 / $104 / $134 / $194 / $254 and Business (10 sites, funnels, revenue, API) $19 / $39 / $59 / $99 / $139 / $179 / $259 / $339 at the same tiers. Yearly billing is 10× the monthly price (two months free). Above 10M pageviews is Enterprise (contact sales).

Checked 2026-10-08 · pricing page ↗ · Plausible Analytics pricing in full →
Vercel Web AnalyticsFree on Hobby up to 50,000 events a month; on Pro every event is billed at $0.03 per 1,000, on top of Pro's $20 monthly fee.
PlanMonthly feePageviews per month
HobbyFreeup to 50k pageviews
Pro$20/mo$0.03 per 1,000 pageviews

Pro's base is the Vercel Pro platform fee ($20 per month per developer seat), which you'd usually pay for hosting anyway; its monthly usage credit isn't modelled. Modelled as one event per pageview. Hobby is for non-commercial use under Vercel's plan terms.

Checked 2026-10-08 · pricing page ↗ · Vercel Web Analytics pricing in full →