Vercel Web Analytics pricing

How Vercel Web Analytics charges, what to know before you commit, and what you'd pay at your usage — next to what the alternatives would cost for the same thing.

How it charges

Checked 2026-10-08 on vercel.com ↗ · USD, list prices
In short

Free on Hobby up to 50,000 events a month; on Pro every event is billed at $0.03 per 1,000, on top of Pro's $20 monthly fee.

Free plan
Yes
Cheapest paid plan
$20/mo
Side project
$0/mo Hobby
Growing
$23/mo Pro
Scaling
$170/mo Pro
What the model leaves out

Pro's base is the Vercel Pro platform fee ($20 per month per developer seat), which you'd usually pay for hosting anyway; its monthly usage credit isn't modelled. Modelled as one event per pageview. Hobby is for non-commercial use under Vercel's plan terms.

Before you commit
  • An event is a pageview or a custom event, counted across every project in the team.
  • Hobby can't buy more events: after a 3-day grace period collection pauses until the next cycle; custom events need Pro.
  • Pro's $20 a month includes a usage credit shared with all other Vercel usage, which can cover analytics events if hosting leaves room.
  • Web Analytics Plus ($10 a month per team) adds UTM reports and a 24-month reporting window; Pro alone keeps 12 months, Hobby 1 month.
PlanMonthly feePageviews per month
HobbyFreeup to 50k pageviews
Pro$20/mo$0.03 per 1,000 pageviews

What you'd pay

Cost as you grow

$0$10$50$100$20010k50k100k200k500k1M2M5M10M
Vercel Web AnalyticsGoogle AnalyticsCloudflare Web AnalyticsFathom AnalyticsUmamiPlausible Analyticsx: pageviews per month (pageview) · cheapest usable plan at each point, list prices