Vercel Web Analytics

Vercel Web Analytics is the visitor analytics built into Vercel. For each project it shows visitors, pageviews, bounce rate, top pages, referrers, countries, operating systems, browsers and devices, and on Pro and Enterprise also custom events and feature flag usage. It doesn't use cookies: a visitor is identified by a hash of the incoming request that resets every day.

You enable it on a project in the Vercel dashboard, which adds tracking routes to your next deployment, then add the @vercel/analytics npm package: an <Analytics /> component for Next.js, React, Remix, Vue and Astro, a Nuxt module, or an inject() call elsewhere. Plain HTML sites add a script tag pointing at the project's own path instead. The script and its data intake are served from paths on your own domain, and custom events can also be sent from server code.

A small team gets visitor analytics inside the platform it already deploys on, with no separate account or script vendor. Hobby includes 50,000 events a month; on Pro every event is billed, and a Web Analytics Plus add-on adds UTM reports and a longer reporting window.

It is built for projects deployed on Vercel: enabling it adds the tracking routes to your next Vercel deployment. Hobby keeps one month of history and, once its monthly allowance is used up, pauses collection after a 3-day grace period; Pro keeps 12 months. Events are counted across every project in the team. Custom events need Pro and carry at most 2 custom properties (8 with Web Analytics Plus), with no nested objects and no name or value longer than 255 characters.