“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗Google Analytics
Google's free website and app analytics (GA4), built on events, with links to Google Ads, Search Console and BigQuery.
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Google Analytics 4 is Google's analytics service for websites and apps. Everything it records is an event: pageviews, scrolls, outbound clicks and file downloads can be collected automatically, and you add your own events and parameters for sign-ups or purchases. Reports cover acquisition, engagement, conversions ("key events") and audiences, and Explorations let you build funnels and path analyses.
On a website you add the Google tag, gtag.js, loaded from www.googletagmanager.com with your measurement ID, immediately after the opening <head> tag on every page, or deploy it through Google Tag Manager or your site builder's integration. Apps use the Firebase SDK. Reports can be read programmatically through the Google Analytics Data API, which has official client libraries.
The standard edition is free. It links to Google Ads and Search Console, exports raw events to BigQuery (up to 1 million a day, into a free BigQuery sandbox or a paid project), and allows up to 50 event-scoped custom dimensions. Google Analytics 360 is the paid edition with higher limits, sold through Google's sales team.
GA4 sets first-party cookies (_ga and _ga_<container-id>, two years by default), so sites with visitors in the EU generally need a consent banner; consent mode changes what the tag sends when visitors decline. Explorations and funnel reports only reach back 2 or 14 months, depending on your retention setting, and Explorations are sampled above 10 million events per query.
Where it fits
Who uses it
410 makers' products, each linked to the source that shows it, and 10 open-source projects that declare it in their code.
The maker says so 212Subprocessor list 109Seen on the website 101Declared in code 10How evidence is collected →
“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗
Balsamiq WireframesLow-fidelity wireframing tool for sketching UI mockups quickly, available as a cloud or…“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so +1 · source ↗
Blink.newAI app builder that generates web apps from a prompt, with authentication, database, edg…Web AnalyticsSubprocessor list +1 · source ↗
SemrushAll-in-one SEO, content, competitor and advertising research platform.Web AnalyticsSubprocessor list +1 · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗
InstatusStatus page and incident management tool for monitoring services and communicating outag…“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗“Listed in their tool stack on Starter Story (analytics)”
Web AnalyticsMaker says so · source ↗Open source: a project that declares Google Analytics as a dependency in its public code — verifiable, but not necessarily a live product.
Alternatives to Google Analytics
All alternatives by situation →
Plausible Analytics
Umami
PostHogQuestions makers ask about Google Analytics
Is Google Analytics free?
The standard edition is. Google Analytics 360 is a paid edition with higher limits for collection, retention and BigQuery export. source ↗
How long does GA4 keep my data?
User-level and event data can be kept for 2 or 14 months on standard properties (up to 50 months on 360). The setting affects Explorations and funnel reports; standard aggregated reports are not cut off by it. source ↗
Does it set cookies?
Yes. The GA4 tag sets _ga, to distinguish users, and _ga_<container-id>, to keep session state, both expiring after two years by default; more cookies are added when GA is linked to Google Ads. source ↗
What happens when a visitor declines cookies?
With consent mode, the tag doesn't write cookies; in its advanced setup it still sends cookieless pings, and Google models the missing conversions and key events. In the basic setup nothing is sent until the visitor consents. source ↗
Are reports sampled?
Explorations on standard properties are sampled above 10 million events per query; unsampled explorations are a 360 feature. source ↗
Can I export raw data to BigQuery for free?
Yes. Standard properties can export to a free BigQuery sandbox, with a daily export limit of 1 million events plus streaming export; usage beyond the sandbox limits is billed by Google Cloud. source ↗
How do I add it to a website?
Paste the Google tag snippet, which loads gtag.js from googletagmanager.com with your measurement ID, right after the opening head tag on every page you want to measure. source ↗
Is Google Analytics free?
Yes — there is a free tier a small product can run on; paid use starts at Contact sales. source ↗
Is Google Analytics open source or self-hostable?
Not open source, and hosted only.
Can AI coding agents work with Google Analytics?
No llms.txt, official MCP server or CLI found yet.
Who uses Google Analytics?
410 makers' products we track, each with a source, and 10 open-source projects declare it in their code. source ↗