Simple Analytics

Simple Analytics is a hosted website analytics service run by Simple Analytics B.V. in the Netherlands. It shows pageviews, visitors, referrers, pages, countries, devices and UTM campaigns, plus custom events, without cookies and without storing IP addresses, and its data is hosted on EU infrastructure.

You add one script tag, scripts.simpleanalyticscdn.com/latest.js, with an optional <noscript> image for visitors without JavaScript. Pageviews in single-page apps built with React, Vue or Angular are picked up automatically. Simple Analytics publishes packages for Next.js, Nuxt, Vue and Gatsby, and events can be sent from the browser, automatically for outbound links and downloads, or from your server.

A small team gets a free plan with unlimited pageviews across 5 websites, but only the last 30 days of history. Paid plans keep 3 years of data, are priced by monthly datapoints (pageviews and events), and the bill follows actual usage. There are Stats, Export and Admin APIs, a GA4 importer, and a custom subdomain or proxy option so ad blockers are less likely to block the script.

The free plan has one user and a fair-use policy for very large traffic; paid plans include one user and charge for each extra. Imported Google Analytics data is filtered down to pageviews only, and the GA4 import stops where your Simple Analytics data begins.