SEO tools: the tech stack of 15 real products
Keyword research, rank tracking, audits and AI-search visibility.
The typical stack
The leading pick where at least 8 of them show the decision and the leader has at least a quarter of it.
| Decision | Most common pick | Share | At default usage |
|---|---|---|---|
| Frontend Framework | 8 of 11 · 73% | — | |
| Payments | 8 of 11 · 73% | fees on revenue · $410 on $10,000/mo | |
| Database | 3 of 8 · 38% | $25/mo · Pro | |
| LLM API | 7 of 8 · 88% | $10/mo · GPT-6 Luna |
Monthly bills add up to about $35 at the calculators' default usage, list prices; fees on revenue (Stripe) come on top. Set your own usage →
What they chose, decision by decision
Among the SEO tools that show each choice, from makers' products and open-source code alike.
Small samples, fewer than 8 products: Transactional Email (Resend 5, SendGrid 2) · Authentication (Clerk 3, Better Auth 2) · AI SDK & Agent Framework (AI SDK 3, CrewAI 1) · Backend Framework (Express 2, FastAPI 1) · Hosting (Netlify 1, Cloudflare 1) · Web Analytics (Plausible Analytics 1, Umami 1) · Database Access & ORMs (Drizzle ORM 2, Prisma 1) · Product Analytics (PostHog 3)
SEO tools we track
13 makers' products and 2 open-source projects. Makers' products first.