Marketing & SEO

SEO tools: the tech stack of 15 real products

Keyword research, rank tracking, audits and AI-search visibility.

The typical stack

The leading pick where at least 8 of them show the decision and the leader has at least a quarter of it.

DecisionMost common pickShareAt default usage
Frontend FrameworkNext.js8 of 11 · 73%—
PaymentsStripe8 of 11 · 73%fees on revenue · $410 on $10,000/mo
DatabaseSupabase3 of 8 · 38%$25/mo · Pro
LLM APIOpenAI API7 of 8 · 88%$10/mo · GPT-6 Luna

Monthly bills add up to about $35 at the calculators' default usage, list prices; fees on revenue (Stripe) come on top. Set your own usage →

What they chose, decision by decision

Among the SEO tools that show each choice, from makers' products and open-source code alike.

Small samples, fewer than 8 products: Transactional Email (Resend 5, SendGrid 2) · Authentication (Clerk 3, Better Auth 2) · AI SDK & Agent Framework (AI SDK 3, CrewAI 1) · Backend Framework (Express 2, FastAPI 1) · Hosting (Netlify 1, Cloudflare 1) · Web Analytics (Plausible Analytics 1, Umami 1) · Database Access & ORMs (Drizzle ORM 2, Prisma 1) · Product Analytics (PostHog 3)

SEO tools we track

13 makers' products and 2 open-source projects. Makers' products first.

RankfenderThe platform for modern visibility management ( SEO & GEO )+1
SEORCESEO + GEO for brand discovery, traffic and growth+1
TabWorld's simplest blog that ranks on AI and SEO
WritesonicGenerative engine optimization (GEO) platform with actions
ASOASO.dev All in-one solution for iOS developers & marketing
ForVoyezGenerate SEO-optimized image metadata instantly with AI
Image AllySet it and forget about it AI image alt tags and captioning
elmoOpen-source Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) platform. Track how ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, and Google AI Overviews mention and cite y+12
ansvisorOpen-source AI Search Intelligence Platform — track, analyze, and improve AI visibility, citations, prompts, competitors, and content opportunities across ChatGPT, Claude, Gemini, Google AI Overviews,+6
lighthouseAutomated auditing, performance metrics, and best practices for the web.
firegeo🔥 GEO-powered SaaS starter built with Firecrawl for brand monitoring, auth, and billing+5
seo-audits-toolkitSEO & Security Audit for Websites. Lighthouse & Security Headers crawler, Sitemap/Keywords/Images Extractor, Summarizer, etc ...